Fractional CROs and sales coaching for $5M to $20M companies in the US
A founder of a $5M to $20M company in the US can hire a fractional CRO or learn the work and keep it in house. This page lists both: 2 firms offering fractional CRO work and 9 programs on sales, go-to-market and pricing for founders and CEOs.
Hire: fractional CRO
A fractional CRO owns the revenue number across sales and often customer success: pipeline, forecast, process, comp plans and the first sales hires.
- Hours10 to 20 hours a week
- Minimum term3 months
- Month onePipeline and CRM audit, a check of win rates and sales cycle by segment, a review of the comp plan and a written 90-day plan
- Firms for $5M to $20M2 firms
- Cost guideWhat a CRO costs
Learn: sales coaching for founders
You keep the work in house and learn to run it yourself, with a coach, a course or a peer group.
- FormatLive, self-paced
- Most common1-on-1 coaching, group coaching
- Free to join1 program
- Programs9 sales programs
Hire: fractional CROs
First on the list are Mahdlo Executive Advisors and Sales Xceleration. None of them publishes a fee, so the first call sets the price. A fractional CRO typically works 10 to 20 hours a week, with the weekly pipeline review and forecast call as fixed points. Month one is a pipeline and CRM audit, a check of win rates and sales cycle by segment, a review of the comp plan and a written 90-day plan.
Sales Xceleration Hire Names $5M to $20M
Learn: coaching for founders
9 programs on sales, go-to-market and pricing for founders and CEOs, open to companies in the US.
Kalungi SaaS CMO Coaching Editor's pick Learn
Launch by Lean Marketing Editor's pick Learn
T2D3 Growth Workshop Learn
How this page is built. The firms offer fractional CRO work and say they serve $5M to $20M companies in the US. The programs cover sales, go-to-market and pricing and name founders or CEOs as their audience. Each list keeps the published order. Full methodology.