Fractional CROs and sales coaching for $1M to $5M companies in the US

A founder of a $1M to $5M company in the US can hire a fractional CRO or learn the work and keep it in house. This page lists both: 1 firm offering fractional CRO work and 9 programs on sales, go-to-market and pricing for founders and CEOs.

Updated 21 Oct 2026 Firms 1 Programs 9 Order published rule

Hire: fractional CRO

A fractional CRO owns the revenue number across sales and often customer success: pipeline, forecast, process, comp plans and the first sales hires.

Fees on requestnone of these firms publishes one
  • Hours10 to 20 hours a week
  • Minimum term3 months
  • Month onePipeline and CRM audit, a check of win rates and sales cycle by segment, a review of the comp plan and a written 90-day plan
  • Firms for $1M to $5M1 firm
  • Cost guideWhat a CRO costs

Learn: sales coaching for founders

You keep the work in house and learn to run it yourself, with a coach, a course or a peer group.

$897per month, from
  • FormatLive, self-paced
  • Most common1-on-1 coaching, group coaching
  • Free to join1 program
  • Programs9 sales programs

Hire: fractional CROs

None of them publishes a fee, so the first call sets the price. A fractional CRO typically works 10 to 20 hours a week, with the weekly pipeline review and forecast call as fixed points. Month one is a pipeline and CRM audit, a check of win rates and sales cycle by segment, a review of the comp plan and a written 90-day plan.

Fractional CROs for $1M to $5M companies

Learn: coaching for founders

9 programs on sales, go-to-market and pricing for founders and CEOs, open to companies in the US.

Sales coaching

How this page is built. The firms offer fractional CRO work and say they serve $1M to $5M companies in the US. The programs cover sales, go-to-market and pricing and name founders or CEOs as their audience. Each list keeps the published order. Full methodology.