Fractional CMOs and marketing coaching for $20M to $100M companies

A founder of a $20M to $100M company can hire a fractional CMO or learn the work and keep it in house. This page lists both: 9 firms and practitioners offering fractional CMO work and 4 programs on marketing and go-to-market for founders and CEOs.

Updated 21 Oct 2026 Firms and practitioners 9 Programs 4 Order published rule

Hire: fractional CMO

A fractional CMO owns positioning, the marketing plan and budget, and the agencies and in-house marketers who execute it.

$3,250per month, median published
  • Hours8 to 20 hours a week
  • Minimum term3 to 6 months
  • Published fees$2,280 to $10,000
  • Month oneAudit of every channel and agency, cost per acquisition by channel, a positioning draft and a 90-day plan with a budget attached
  • Firms for $20M to $100M9 firms
  • Cost guideWhat a CMO costs

Learn: marketing coaching for founders

You keep the work in house and learn to run it yourself, with a coach, a course or a peer group.

$2,500per month, from
  • FormatLive, self-paced
  • Most common1-on-1 coaching, group coaching
  • Free to join1 program
  • Programs4 marketing programs

Hire: fractional CMOs

First on the list are CMOx, Heights Strategic Marketing and Kamyar Shah. 6 publish a monthly fee, from $2,280 to $10,000 a month. The other 3 quote. A fractional CMO typically works 8 to 20 hours a week, more in the first 90 days while strategy and the agency roster are set. Month one is an audit of every channel and agency, cost per acquisition by channel, a positioning draft and a 90-day plan with a budget attached.

Fractional CMOs for $20M to $100M companies
3

Kamyar Shah Hire Names $20M to $100M

Solo practitioner, US. CMO, COO. $1M to $100M.

Serves US
$3,500 per month
6

Tiecas Hire Names $20M to $100M

Solo practitioner, Houston, US. CMO. Manufacturing. $5M to over $100M.

4 named clients Serves US
$5,700 per month
7

Kalungi Hire Names $20M to $100M

Firm, Kirkland, US. CMO. SaaS. Pre-revenue to $100M.

6 named clients Serves US
Fee on request monthly retainer
9

yorCMO Hire Names $20M to $100M

Firm, Omaha, US. CMO. $5M to $100M.

4 named clients Founded 2016, 23 people
Fee on request

Learn: coaching for founders

4 programs on marketing and go-to-market for founders and CEOs.

Marketing coaching

How this page is built. The firms and practitioners offer fractional CMO work and say they serve $20M to $100M companies. The programs cover marketing and go-to-market and name founders or CEOs as their audience. Each list keeps the published order. Full methodology.